To be able to set advertising campaigns on your Seller Central’s account you have to switch to a Professional Selling Plan
After a campaign is created it takes about one hour for it to start working.
After one day since the campaign beginning you are able to download campaign’s report and learn search keywords (words used for search) and to analyze those.
Keywords analysis allows you to adjust product name to have the most frequently searched words at the beginning: for the Ad to pop up in more cases right at the beginning of buyer’s search
PPC (Pay-Per-Click) bid is the dollar amount a company/seller allots to pay per click advertising. More information is here
Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts.
