Learnings

• To be able to set advertising campaigns on your Seller Central’s account you have to switch to a Professional Selling Plan
• After a campaign is created it takes about one hour for it to start working. 
• After one day since the campaign beginning you are able to download campaign’s report and learn search keywords (words used for search) and to analyze those.
• Keywords analysis allows you to adjust product name to have the most frequently searched words at the beginning: for the Ad to pop up in more cases right at the beginning of buyer’s search
• PPC (Pay-Per-Click) bid is the dollar amount a company/seller allots to pay per click advertising. More information is here
• Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts.

Learning Materials: 

• Seith Kniep – Optimizing PPC Ad Campaigns. Q&A (youtube)