My first brand registration

Amazon provides additional features (portal on Amazon domain, additional promotion tools etc.) to officially registered brands. Thus I decided to went through the trademark registration at United States Patent and Trademark Office (USPTO).

The process is accomplished now. It costs money and time, but is interesting and educative.

Hopefully it will also let to leverage my activities at Amazon to next level.

Below  are the useful links/info and copy from USPTO registry of the process stages in my personal case 

Here is my Amazon store, which I was able to register and setup after I got mt trademark registered.

Obligatory Video:

https://www.uspto.gov/trademarks-getting-started/trademark-basics

The process/Steps:

https://www.uspto.gov/trademarks-application-process/filing-online/teas-tutorial

Timeline:

https://www.uspto.gov/trademark/trademark-timelines/section-44e-timeline-application-based-foreign-registration

Fees:

• The filing fee for the initial trademark/service mark is $225 per class of goods or services listed in a TEAS Plus application, $275 per class for a TEAS Reduced Fee (TEAS RF) application, and $400 per class TEAS Regular application. For TEAS Plus, payment for each class is required at the time of filing, whereas for TEAS RF and TEAS Regular, only the fee for one class is required, although any additional fees due must be submitted before the application may be approved. 
• $100 when Notice of Use is applied
•  

Note: After publication in USPTO gazette

• Any party who believes it will be damaged by the registration of the mark may file a notice of opposition (or extension of time therefor) with the Trademark Trial and Appeal Board. 
• If no party files an opposition or extension request within thirty (30) days after the publication date, then eleven (11) weeks after the publication date a notice of allowance (NOA) should issue. 
• The applicant must file a complete Statement of Use or Extension Request with the required fees within six (6) months after the NOA issues to avoid abandonment of the application.

My full process at USPTO with dates: